With the drive to get rid of conventional-looking wallets and to introduce new minimalistic patterns for the wallet that could be more functional and durable, Wolfselection came into the market to make name for itself. The client gave me the task to increase brand awareness for them.
To do it, I had to give the answer to these two questions to the consumer
1. What is the benefits of this product?
2. Why should they choose this new thin patterned wallet over the conventional one?
The best way to answer this question was Influencer marketing. So, I researched many different influencers related to the niche that was a good fit for the brand and collaborated with them to promote Wolfselection wallets.
I not only managed to create brand awareness for the brand, but we were also able to make a positive impact on Sales as well.